Our journey: from a Cape Town start-up to club industry training
RCA training for the club industry: RCA Group is a culture development and customer experience consultancy, established in Cape Town in 2010.
Who we are
RCA Group, established in 2010 and based in Claremont, Cape Town, helps organisations define exceptional service, train their people to deliver it and measure the result.
brands trained and audited
golf and country clubs
established in Cape Town
Training curated for your club. Never off the shelf.
Our journey
- 2010: RCA is established in Cape TownOur founding focus is training, mystery shopping and customer experience measurement for premium brands.
- 2012: 100+ brands
- 2014: 300+ brands
- 2016: 600+ brands
- 2018: 900+ brands
- 2020: 1,100+ brandsRCA launches dedicated club industry programmes and live workshops.
- 2022: 1,300+ brands and 25+ clubs
- 2024: 1,500+ brands and 40+ clubsRCA takes its club training approach abroad, working with the team at JCB Golf & Country Club in the UK.
- Today: 1,600+ brands and 50+ clubsA full portfolio of 33 club industry training modules, backed by e-learning and measurement.
Define. Educate. Measure.
Define
Your culture, standards and member journey.
Educate
Workshops and e-learning for every team.
Measure
Audits and surveys that prove the result.
Our work with golf and country clubs
- Workshops for CMASA since 2020, reaching 50+ clubs
- Workshops for the PGA of Southern Africa since 2025
- Training for JCB Golf & Country Club, UK
- Involvement with the Dunhill Links Championship
Regions: Johannesburg · Cape Town · Durban · Garden Route
The Business Culture Podcast
Listen to the golf-focused episodes, or subscribe on Spotify or Apple Podcasts.
Follow RCA Group on LinkedIn.
Let's define exceptional for your club
Complimentary, no obligation.
RCA Group, Sunclare Building, 21 Dreyer Street, Claremont, Cape Town, 7708